Client: “Can you tweet something to promote this event at 1 pm local time in Vancouver tomorrow?”
Me: “…Of course. So that’s Saturday at 5 am in Japan if I’m correct?”
Client: “Yes. Sorry, it’s a bit early for weekend but please tweet something from your home!”
Hung up the phone and wondered if the time zones have vanished in the marketing industry.
This is one of the most shocking and memorable favors I’ve ever been asked when I was working at an ad agency in Japan. Some of you may think it is no problem because you can easily schedule your tweets with HootSuite. Well, this conversation was taken place in Fall 2009 and yes, HootSuite already did exist. However, unfortunately I knew nothing about such handy tool at the time, so I had to wake up before 5 am on my precious weekend and posted some tweets myself. I tweeted like a zombie and thought I couldn’t hate anything more than running a Twitter account for business.
As digital media has played a significant role in marketing for the past few years, the way people work in the marketing industry are now different than the way they used to. Especially if you are running social media accounts for your client, everything moves so quickly and so do you. If someone tweets a question to your client’s account, you have to respond immediately. Whether your client has some news to tweet or post on Facebook or not, you have to post something relevant and valuable to your fans/followers every day in order to keep them interested in your client and to gain new customers.
Here are some questions.
How does social media change the way marketing people work and what else does it change? What kind of benefits and problems does social media create in terms of marketing?
Please think through these questions. I’ll talk about them in future posts.
In this blog, I’ll be focusing on the marketing industry and discussing social media from the creator’s view.