Monthly Archives: June 2013

What’s all the hype about Instagram video?

On June 20, 2013, Instagram introduced a video-sharing feature which lets you record 15-second videos and add 13 different kinds of filter effects to them. As a BlackBerry user, I was (and am still) not sure how exciting this new addition is and was wondering what all the hype is about it, so I decided to look into what everyone is saying about it on social media.

I used Topsy, one of my favorite analytics tools I’ve been using for quite a while, to investigate conversations about Instagram video.

First, I typed the URL of Instagram’s blog entry on the video feature and found out that the link has been shared 16K times so far as of June 22, 2013 and 548 influencers have tweeted the link so far. When you type the URL of an article or a press release, you’ll find that most people tweet the title of the page with the link, which is not a good way to gather people’s opinions on something.

Screenshot of Twitter Trackbacks for Introducing Video on Instagram on Topsy

So, to find out what everyone thinks about the video feature, I typed two keywords, “Instagram” and “video.” When you type a keyword(s) on Topsy, you’ll see a different page than the one you see when searching for a URL. The below image is the result page of tweets for the past two hours when I did research. On the left column, you can see how many times the keywords have been tweeted for a variety of time periods and other metrics.

Screenshot of the result page of Instagram and video on Topsy

The first thing I noticed is that many people have mentioned Justin Bieber. It seems that he uploaded a video onto his Instagram account a couple of days ago.


@BookofKidrauhl
*prayer circle for justin to do an Instagram video on stage tonight* pic.twitter.com/G6etYK6ORS

[tweet 348553415820967936 hide_media=’true’]



And it looks like one of his videos is the first Instagram video to reach 1 million views.


@mashable
First Instagram Video To Reach 1 Million Likes Stars Shirtless Justin Bieber http://on.mash.to/14Qnyu2

[tweet 348583435268403201 hide_media=’true’]



OK, these are not what I am looking for. Move on.

Someone has already made a slideshow about how to use Instagram video for business. Will check it later. Various media have tweeted articles regarding this new feature. So this is a big change in Instagram.


@SlideShare
Instagram Video: 5 things brands should know: http://slidesha.re/12i0vmm  via @marshallwright



I also found one tweet saying a good thing about Instagram video and another making a suggestion about the timeline. I agree that having a tab for videos and pictures would be nice. Let’s see what Instagram will do about the interface.


@alexirob
Loving the Instagram video feature .. It keeps the vid in your photo library 15 seconds you can delete a section if it didnt turn out right


@SoBluntImSmokin
Instagram should make a Video and pictures tab so we don’t have to look at them both on one timeline.

https://twitter.com/SoBluntImSmokin/statuses/348558395428716544



Then I realized that a number of people compare Instagram with Vine.
(* To those who are not very familiar with Vine, Vine is also a popular video-recording app.)


@mcdonavins
Vine has better video quality but instagram has longer videos. Hmmmm.


@ChillMoody
I refuse to update my Instagram app. I hate the Instagram video. Long live vine.


@terrygoldman
One of my biggest pet peeves with Vine and Instagram Video apps: inability to mute and film silently.



While reading the tweets about Instagram vs. Vine, I began wondering what the difference is between them, so I searched for “Instagram” and “Vine.”

CNET has a great article regarding the comparison between the two. So basically, as the title of the article says, they’re apples and oranges. The features of each tool are very different and appeal to different types of people.


@CNET
Why Instagram video and Vine are apples and oranges http://cnet.co/1azm21Z

[tweet 348416504150249472 hide_media=’true’]



Instagram just started the video-recording feature, so there’s still a long way to go. Instagram differentiates itself from Vine in some ways but hasn’t attracted Vine users or long-time Instagram users yet. It seems that many Instagram users are wondering if the overall quality of content will be dropped, as a ton of video selfies have been uploaded for the first few days since the feature was added. Instagram users love a number of filter effects which can change the look of photos in various ways. But the content of videos cannot be changed by the filters. Let’s see how Instagram will improve this new service.

This research tells me that you can find a variety of different perspectives on something by utilizing analytics tools, which can help to improve your company’s marketing activities. You can search for trends regarding your product/service, customers’ voices, complaints, suggestions, valuable content published by media, etc. Analyzing, measuring and evaluating your marketing activities are the key to a successful campaign.

Are you an Instagram user, Vine user, or both? Which one do you prefer and why? Don’t hesitate to leave a comment!

I’ll finish my Instagram video tweet hunt entry with a joke I found during my research.


@LoveWomenRight
#Vine: “Instagram you ok?”
#Instagram: “Im Vine”
Vine: “What did you say?”
Instagram: “I said I’m fine!”



Thanks for reading. Until the next time!

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Filed under MKTG 1552, Social Media, Twitter

Make your social media monitoring easier with HootSuite


* If you cannot play the video above, watch it on Vimeo.

In March 2013 HootSuite launched HootSuite Assignments, a new browser extension for Google Chrome which lets HootSuite Pro and HootSuite Enterprise users assign tasks to team members directly from Twitter and Facebook with the ability to add notes to each task. If you’re not a Pro user, you can utilize the same tool on the HootSuite dashboard which has been available to all the users but you can assign tasks and add notes only on HootSuite.

Are you wondering why you need this now because HootSuite already has the same function you can use on the HootSuite dashboard? If you’re at the office and in front of your computer when something happens to your account, you can of course easily deal with it on your HootSuite dashboard. However, everything including crises and opportunities is happening in real-time on social media. There are times when you’re not using HootSuite whether in or out of the office. Also, how long do you think you have your customer wait for when you find s/he asks you something you have to ask someone to take care of on Twitter.com or Facebook.com websites but you need to go to your HootSuite account to assign tasks to an appropriate team member? This new tool expands your monitoring abilities so that you can respond to and engage with your customers more efficiently, quickly and accurately. Moreover, you can also see the progress of tasks assigned to your team members.

You can learn more about what the HootSuite Assignments can do in their press release and blog entry.

Monitoring keywords, @replies, mentions and DM’s is important when running social media. Especially because many companies are now marketing across various online channels and running their accounts with more than one person or even across multiple departments,  it’s crucial to respond to their customers quickly and consistently. Understanding who is taking care of what and how they are taking care of it is key to giving current and potential customers satisfactory experience to build a strong relationship with them.

What do you think of this new tool? If you’re a HootSuite user, do you have anything you hope HootSuite will improve in the future?

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Filed under Facebook, MKTG 1552, Social Media, Twitter

[Slideshow] 3 challenges for social media marketers

Today I’d like to talk about three challenges you’re most likely to encounter when running social media accounts for business.

Social Fish asked the attendees of its workshop what the biggest challenge they’ve ever encountered for using social media and categorizes their challenges into three groups: individual, internal process, and structure and culture challenges. I’ll pick one challenge from each category and discuss them.

* If the video won’t play, watch it on YouTube.

1. Individual Challenge: Time Management

Personally this was the number one biggest challenge when I was running a Twitter account for my client. Because everything is happening in real time and you need to react in real time too, it is hard to predict what your schedule will be like when you start a day. In the morning, your day starts as an easy one but in the afternoon it may suddenly get busy. Also, if you’re in charge of other tasks besides social media management, you must be very good at multitasking and getting things done quickly. Very quickly without errors. And it would be the worst if you’re the only one running social media while handling other projects like me… Managing your time well is key for doing social media marketing.

2. Internal Process Challenge: Competition about Message and Time

Have you ever had an experience of being asked different things by different clients from the same company/department? Say, you’re asked to create a flyer for TV. Because the space is limited, you can feature one topic and need to list others in bullet points only. Client A wants you to create a flyer featuring image quality, while Client B wants you to create one focusing on design. Would you imagine how hard it is if you’re in the same situation when you create a tweet within 140 letters and ask your clients to make a decision as soon as possible?

In addition, don’t expect everyone at your agency or client’s company knows how social media works. One day, one of our followers asked us a very technical question which neither of my client or me could answer. My client asked a technician working in a different department to answer the follower’s question. Because the technician was working in a different department than my client and (I think) didn’t know well how quickly people on Twitter usually expect to get a reply, it took a few days to get an answer from him. His answer was perfect but we kept our follower waiting for pretty long. We were not sure if he was satisfied with the answer, since we didn’t get a reply from him again.

3. Structure and Culture Challenge: Leadership

If your boss or client is open to new technology and eager to learn about it, you’re very fortunate. If they are not, I feel you. It’s a huge challenge if you are working with someone who knows little about how social media works for business but wants to take a leadership as s/he’s always been doing. You need some time and patience to educate them about social media.

Social media has changed how marketing works but also how we work. How is your workplace adopting social media? What challenges have you faced so far? Feel free to make a comment!

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Filed under MKTG 1552, Social Media, Twitter