* If you cannot play the video above, watch it on Vimeo.
In March 2013 HootSuite launched HootSuite Assignments, a new browser extension for Google Chrome which lets HootSuite Pro and HootSuite Enterprise users assign tasks to team members directly from Twitter and Facebook with the ability to add notes to each task. If you’re not a Pro user, you can utilize the same tool on the HootSuite dashboard which has been available to all the users but you can assign tasks and add notes only on HootSuite.
Are you wondering why you need this now because HootSuite already has the same function you can use on the HootSuite dashboard? If you’re at the office and in front of your computer when something happens to your account, you can of course easily deal with it on your HootSuite dashboard. However, everything including crises and opportunities is happening in real-time on social media. There are times when you’re not using HootSuite whether in or out of the office. Also, how long do you think you have your customer wait for when you find s/he asks you something you have to ask someone to take care of on Twitter.com or Facebook.com websites but you need to go to your HootSuite account to assign tasks to an appropriate team member? This new tool expands your monitoring abilities so that you can respond to and engage with your customers more efficiently, quickly and accurately. Moreover, you can also see the progress of tasks assigned to your team members.
Monitoring keywords, @replies, mentions and DM’s is important when running social media. Especially because many companies are now marketing across various online channels and running their accounts with more than one person or even across multiple departments, it’s crucial to respond to their customers quickly and consistently. Understanding who is taking care of what and how they are taking care of it is key to giving current and potential customers satisfactory experience to build a strong relationship with them.
What do you think of this new tool? If you’re a HootSuite user, do you have anything you hope HootSuite will improve in the future?