Make your social media monitoring easier with HootSuite


* If you cannot play the video above, watch it on Vimeo.

In March 2013 HootSuite launched HootSuite Assignments, a new browser extension for Google Chrome which lets HootSuite Pro and HootSuite Enterprise users assign tasks to team members directly from Twitter and Facebook with the ability to add notes to each task. If you’re not a Pro user, you can utilize the same tool on the HootSuite dashboard which has been available to all the users but you can assign tasks and add notes only on HootSuite.

Are you wondering why you need this now because HootSuite already has the same function you can use on the HootSuite dashboard? If you’re at the office and in front of your computer when something happens to your account, you can of course easily deal with it on your HootSuite dashboard. However, everything including crises and opportunities is happening in real-time on social media. There are times when you’re not using HootSuite whether in or out of the office. Also, how long do you think you have your customer wait for when you find s/he asks you something you have to ask someone to take care of on Twitter.com or Facebook.com websites but you need to go to your HootSuite account to assign tasks to an appropriate team member? This new tool expands your monitoring abilities so that you can respond to and engage with your customers more efficiently, quickly and accurately. Moreover, you can also see the progress of tasks assigned to your team members.

You can learn more about what the HootSuite Assignments can do in their press release and blog entry.

Monitoring keywords, @replies, mentions and DM’s is important when running social media. Especially because many companies are now marketing across various online channels and running their accounts with more than one person or even across multiple departments,  it’s crucial to respond to their customers quickly and consistently. Understanding who is taking care of what and how they are taking care of it is key to giving current and potential customers satisfactory experience to build a strong relationship with them.

What do you think of this new tool? If you’re a HootSuite user, do you have anything you hope HootSuite will improve in the future?

Advertisements

2 Comments

Filed under Facebook, MKTG 1552, Social Media, Twitter

2 responses to “Make your social media monitoring easier with HootSuite

  1. Great post Mari.
    Personally, I quit using Hootsuite as I found that my readers weren’t responding to scheduled (queued in Tumblr land) posts. They wanted real time action. There is a negative connotation with robots on Twitter. One author wrote that scheduling on Twitter is like blasting into a cocktail party that is well underway and screaming ’10 Ways to Be the Best Marketer’ and then leaving.

    • Thanks, Stacy!
      Liked the quote at the end! I always tried to tweet myself as long as I was in front of my computer because some people are smart enough to know if it’s a human or robot who tweets. But I really liked scheduled posts especially when I had to tweet in different time zones than my country’s. Well, I sometimes found myself end up working on something else late at night or even in the morning and tweeting myself, though.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s