Tag Archives: Twitter

What’s all the hype about Instagram video?

On June 20, 2013, Instagram introduced a video-sharing feature which lets you record 15-second videos and add 13 different kinds of filter effects to them. As a BlackBerry user, I was (and am still) not sure how exciting this new addition is and was wondering what all the hype is about it, so I decided to look into what everyone is saying about it on social media.

I used Topsy, one of my favorite analytics tools I’ve been using for quite a while, to investigate conversations about Instagram video.

First, I typed the URL of Instagram’s blog entry on the video feature and found out that the link has been shared 16K times so far as of June 22, 2013 and 548 influencers have tweeted the link so far. When you type the URL of an article or a press release, you’ll find that most people tweet the title of the page with the link, which is not a good way to gather people’s opinions on something.

Screenshot of Twitter Trackbacks for Introducing Video on Instagram on Topsy

So, to find out what everyone thinks about the video feature, I typed two keywords, “Instagram” and “video.” When you type a keyword(s) on Topsy, you’ll see a different page than the one you see when searching for a URL. The below image is the result page of tweets for the past two hours when I did research. On the left column, you can see how many times the keywords have been tweeted for a variety of time periods and other metrics.

Screenshot of the result page of Instagram and video on Topsy

The first thing I noticed is that many people have mentioned Justin Bieber. It seems that he uploaded a video onto his Instagram account a couple of days ago.


@BookofKidrauhl
*prayer circle for justin to do an Instagram video on stage tonight* pic.twitter.com/G6etYK6ORS

[tweet 348553415820967936 hide_media=’true’]



And it looks like one of his videos is the first Instagram video to reach 1 million views.


@mashable
First Instagram Video To Reach 1 Million Likes Stars Shirtless Justin Bieber http://on.mash.to/14Qnyu2

[tweet 348583435268403201 hide_media=’true’]



OK, these are not what I am looking for. Move on.

Someone has already made a slideshow about how to use Instagram video for business. Will check it later. Various media have tweeted articles regarding this new feature. So this is a big change in Instagram.


@SlideShare
Instagram Video: 5 things brands should know: http://slidesha.re/12i0vmm  via @marshallwright



I also found one tweet saying a good thing about Instagram video and another making a suggestion about the timeline. I agree that having a tab for videos and pictures would be nice. Let’s see what Instagram will do about the interface.


@alexirob
Loving the Instagram video feature .. It keeps the vid in your photo library 15 seconds you can delete a section if it didnt turn out right


@SoBluntImSmokin
Instagram should make a Video and pictures tab so we don’t have to look at them both on one timeline.

https://twitter.com/SoBluntImSmokin/statuses/348558395428716544



Then I realized that a number of people compare Instagram with Vine.
(* To those who are not very familiar with Vine, Vine is also a popular video-recording app.)


@mcdonavins
Vine has better video quality but instagram has longer videos. Hmmmm.


@ChillMoody
I refuse to update my Instagram app. I hate the Instagram video. Long live vine.


@terrygoldman
One of my biggest pet peeves with Vine and Instagram Video apps: inability to mute and film silently.



While reading the tweets about Instagram vs. Vine, I began wondering what the difference is between them, so I searched for “Instagram” and “Vine.”

CNET has a great article regarding the comparison between the two. So basically, as the title of the article says, they’re apples and oranges. The features of each tool are very different and appeal to different types of people.


@CNET
Why Instagram video and Vine are apples and oranges http://cnet.co/1azm21Z

[tweet 348416504150249472 hide_media=’true’]



Instagram just started the video-recording feature, so there’s still a long way to go. Instagram differentiates itself from Vine in some ways but hasn’t attracted Vine users or long-time Instagram users yet. It seems that many Instagram users are wondering if the overall quality of content will be dropped, as a ton of video selfies have been uploaded for the first few days since the feature was added. Instagram users love a number of filter effects which can change the look of photos in various ways. But the content of videos cannot be changed by the filters. Let’s see how Instagram will improve this new service.

This research tells me that you can find a variety of different perspectives on something by utilizing analytics tools, which can help to improve your company’s marketing activities. You can search for trends regarding your product/service, customers’ voices, complaints, suggestions, valuable content published by media, etc. Analyzing, measuring and evaluating your marketing activities are the key to a successful campaign.

Are you an Instagram user, Vine user, or both? Which one do you prefer and why? Don’t hesitate to leave a comment!

I’ll finish my Instagram video tweet hunt entry with a joke I found during my research.


@LoveWomenRight
#Vine: “Instagram you ok?”
#Instagram: “Im Vine”
Vine: “What did you say?”
Instagram: “I said I’m fine!”



Thanks for reading. Until the next time!

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Filed under MKTG 1552, Social Media, Twitter

Make your social media monitoring easier with HootSuite


* If you cannot play the video above, watch it on Vimeo.

In March 2013 HootSuite launched HootSuite Assignments, a new browser extension for Google Chrome which lets HootSuite Pro and HootSuite Enterprise users assign tasks to team members directly from Twitter and Facebook with the ability to add notes to each task. If you’re not a Pro user, you can utilize the same tool on the HootSuite dashboard which has been available to all the users but you can assign tasks and add notes only on HootSuite.

Are you wondering why you need this now because HootSuite already has the same function you can use on the HootSuite dashboard? If you’re at the office and in front of your computer when something happens to your account, you can of course easily deal with it on your HootSuite dashboard. However, everything including crises and opportunities is happening in real-time on social media. There are times when you’re not using HootSuite whether in or out of the office. Also, how long do you think you have your customer wait for when you find s/he asks you something you have to ask someone to take care of on Twitter.com or Facebook.com websites but you need to go to your HootSuite account to assign tasks to an appropriate team member? This new tool expands your monitoring abilities so that you can respond to and engage with your customers more efficiently, quickly and accurately. Moreover, you can also see the progress of tasks assigned to your team members.

You can learn more about what the HootSuite Assignments can do in their press release and blog entry.

Monitoring keywords, @replies, mentions and DM’s is important when running social media. Especially because many companies are now marketing across various online channels and running their accounts with more than one person or even across multiple departments,  it’s crucial to respond to their customers quickly and consistently. Understanding who is taking care of what and how they are taking care of it is key to giving current and potential customers satisfactory experience to build a strong relationship with them.

What do you think of this new tool? If you’re a HootSuite user, do you have anything you hope HootSuite will improve in the future?

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Filed under Facebook, MKTG 1552, Social Media, Twitter

[Slideshow] 3 challenges for social media marketers

Today I’d like to talk about three challenges you’re most likely to encounter when running social media accounts for business.

Social Fish asked the attendees of its workshop what the biggest challenge they’ve ever encountered for using social media and categorizes their challenges into three groups: individual, internal process, and structure and culture challenges. I’ll pick one challenge from each category and discuss them.

* If the video won’t play, watch it on YouTube.

1. Individual Challenge: Time Management

Personally this was the number one biggest challenge when I was running a Twitter account for my client. Because everything is happening in real time and you need to react in real time too, it is hard to predict what your schedule will be like when you start a day. In the morning, your day starts as an easy one but in the afternoon it may suddenly get busy. Also, if you’re in charge of other tasks besides social media management, you must be very good at multitasking and getting things done quickly. Very quickly without errors. And it would be the worst if you’re the only one running social media while handling other projects like me… Managing your time well is key for doing social media marketing.

2. Internal Process Challenge: Competition about Message and Time

Have you ever had an experience of being asked different things by different clients from the same company/department? Say, you’re asked to create a flyer for TV. Because the space is limited, you can feature one topic and need to list others in bullet points only. Client A wants you to create a flyer featuring image quality, while Client B wants you to create one focusing on design. Would you imagine how hard it is if you’re in the same situation when you create a tweet within 140 letters and ask your clients to make a decision as soon as possible?

In addition, don’t expect everyone at your agency or client’s company knows how social media works. One day, one of our followers asked us a very technical question which neither of my client or me could answer. My client asked a technician working in a different department to answer the follower’s question. Because the technician was working in a different department than my client and (I think) didn’t know well how quickly people on Twitter usually expect to get a reply, it took a few days to get an answer from him. His answer was perfect but we kept our follower waiting for pretty long. We were not sure if he was satisfied with the answer, since we didn’t get a reply from him again.

3. Structure and Culture Challenge: Leadership

If your boss or client is open to new technology and eager to learn about it, you’re very fortunate. If they are not, I feel you. It’s a huge challenge if you are working with someone who knows little about how social media works for business but wants to take a leadership as s/he’s always been doing. You need some time and patience to educate them about social media.

Social media has changed how marketing works but also how we work. How is your workplace adopting social media? What challenges have you faced so far? Feel free to make a comment!

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Filed under MKTG 1552, Social Media, Twitter

Top-ten tips for using Twitter for business

You want to use Twitter for your business and think it’s a piece of cake because you already have your personal account and have been using it for a while? Wrong! You cannot tweet random things like you do from your personal account. Moreover, you must have solid plans and strategies to reach your target.

Here’s the top-ten tips for using Twitter for business.

1. Choose a username which best describes your business

If you get an account for your company, it’s the best to choose your company’s name as your username. If you create an account for your company’s product, service, brand line or community, use its name. If the name is long, make it short. If the username you’d like to get is not available, choose a similar name. Do not create a username which is very long or does not describe what your account will be focusing on at all. The important thing is choose a simple name so that people can easily type it, remember it and recognize it as your business.

2. Engage with your audience

Push marketing won’t work on Twitter. Start a conversation with your audience and ask them questions. Retweet, favorite and reply to tweets from your audience and even those outside of your circle. Interacting with your audience is crucial to build a strong relationship between you and your audience. If someone says a good thing about you, thank them. If someone complains about you, ask them what their problem is and what you can do for them.

3. Use hashtags

Tweet with hashtags relevant to your tweets to reach wider audience. For example, if your company attends an event, use the hashtag(s) for the event. By doing so, people interested in the event or attending it can see a whole conversation regarding the event when they search for the hashtag(s). You can even create a unique hashtag for your business so that your audience can find the conversations about specific topics they’re interested in. Yet do some research before using it. Make sure your hashtag is unique. Don’t use those already used for another topic, which may confuse your audience.

4. Utilize useful Twitter tools

There’re tons of Twitter tools out there. Some of my recommendations for account management are HootSuite, TweetDeck, Buffer and Echofon. When I was in charge of a Twitter account for one of my clients, I used HootSuite. With HootSuite, you can schedule your tweets, analyze your activity, customize your stream with your timeline, @ tweets, lists, etc., and do many more. If you have multiple Twitter accounts or other social media accounts including Facebook and Google+, you can manage up to 5 accounts with HootSuite.

For URL shortening services, Bitly is the best in my opinion. Not only can you shorten links, but  you can also customize a short domain if you’re a Pro user. If you’re not a Pro user, you can still customize the ending of links (e.g. bit.ly/cancustomizehere). Bitly also offers the stats for all of your bit.ly links. And even if you’re a HootSuite user and use ow.ly links, you can also check the stats for any ow.ly links you share through your account(s) by connecting your Twitter account to your Bitly.

If you’d like to know more about other awesome Twitter tools, read 10 Twitter Tools Used by Social Media Experts at KISSmetrics.

5. Analyze your tweets

Analyzing your activity is important. Check how many times your links are clicked and shared, from where and through what channel they are clicked, what the peak traffic time is and so on. Rebuild your strategies and evaluate your activity based on the analysis in order to improve your social media marketing.

6. Tweet updates on your website and other social media accounts

Never think your Twitter account and your website or other social accounts are separated things. Keep your audience updated with your online activities besides Twitter. Lead them to your website or blog. Twitter is limited in space to talk deeply about your business. Get your audience know more about you by driving traffic to your website and other social media accounts.

7. Connect your social media presence on your website

Like I said in #6, promote all of your online activities! Add a link to your Twitter account on your home page, blog, Facebook, etc. It’s also a good idea to display your timeline on your website.

8. Share photos and videos

Don’t just text tweets. Post photos and videos too. According to Track Social Blog, tweets with photos outperform text tweets by 91% for Twitter engagement. Similar data can be found for Facebook engagement at HubSpot as well.

9. Talk about non-business topics too

Show your personality! Post humorous tweets sometimes. Let your audience know who you are to make them feel close to you and want to follow your account.

10. Use effectively your profile photo, cover image, background and profile

Make sure you upload your profile photo, cover image and background to show the audience your brand story. Also, tell who you are in your user profile. It’d be nice to tell your audience when your active time is so they know when they can receive a reply from you. If you don’t plan to respond to every @ tweet, let your audience know that in advance. For example, write “Unfortunately we cannot reply to everyone, but we appreciate all of your replies.” in your profile.

I could go on and on forever but I’ll stop here. I’m sure you have other tips you want to add to this list. Please feel free to share your insights!

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Filed under MKTG 1552, Social Media, Twitter